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Victoria at an event to unveil the Range Rover
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Victoria is well known for being in the girls group the Spice Girls, to marrying one of the most famous football players David Beckham, to being a model, to being a fashion designer and lastly being a car designer, I definitly say she has built a brand for herself, to top it all she won Designer Brand of the year 2011 at the British Fashion Awards.
I see Victoria Beckham not only as a celebrity but as a brand because for me she is different from other celebrities who just focus on one thing. So Mrs Beckham will not be known as just a singer but also as a designer of not just clothing line but also cars
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| Victoria with the car she designed |
Just this week ( Sunday April 22 2012) Victoria launched her limited edition off-roader bearing her name, Range Rover Evoque in Beijing. This car is aimed at well-heeled customers who think the standard Range Rover Evoque just is not posh or bling enough for them. This special edition of the Range Rover Evoque styling was created by Victoria in collaboration with the Land Rover bosses. This stunning event of unveiling of the car took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, the guests included the British Ambassador to China Sebastain Wood and his wife Sirinat and the boss of her management company,Simon Fuller. This event attracted major luxury car firms from around the globe, from Rolls Royce and Bently to Ferrai and Lamborghini to the world's biggest and fastest growing car market
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| One of the Land Rover bosses and Mrs Beckham |
Victoria Beckham attended the event wearing a beige gown from her Victoria Beckham line with a corset style top, her hair pulled of her face. Seeing that Victoria had fashion background and the fact that the Beckham family have owned series of top of the range and bespoke Range Rovers and other Land Rovers including mini replicar for their children and lastly the fact that the Beckham name is a significant 'brand' across the world, this made Victoria Beckham well placed for the job. This clearly shows how important branding is and it has become a major issue in marketing strategy
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| Range Rover Evoque |
It's good to see Mrs Beckham coming a strong growing brand and exposing herself to different opportunities, this must be an example to those celebrities who always find themselves in bad publicity, they must learn from Mrs Beckham who is not a regular client of bad publicity to the tabloid newspapers.
ReplyDeleteI also hope that more celebrities will start building a brand for themselves than just being in the lime-light for the wrong reasons like drinking and driving for instance
Deletei really have to say that mrs beckham has really branded herself reaaly well and out standing work with her pr work
ReplyDeleteYes she has and she has not just focused on just one talent which is singing but has worked on other things as well.
DeleteShe has done well for herself. Being a brand takes a lot of hard work and dedication. That means being at work more and at home less. Big up to her, she is a role model.
ReplyDeleteThis really shows that a lot of hard work and dedication does really pay off at the end of the day.
DeleteVictoria Beckham is the one who in real life is least like her public image.Fashion designers vary enormously as to involvement in the business and financial aspect, I am sure her fashion collections will sell and generate sales. But I have to ask, did the music industry not go so well for her, is she not selling records or what? I am sure she will make a sucess in the fashion industry
ReplyDeleteWell i believe that after the Spice Girls split she focused on herself and she started with her clothing line and more into fashion.
Deletewell i must say that she really has sustained her good image and is out to making her fans really proud. she is the kind of person that we as young stars should really look up to.
ReplyDeleteYes we should focus more on building ourselves as brand so that we should leave a mark on whichever industry we will b workong on so that we should be remembered
DeleteI'm not buying this; Vic designed the new Evoque rubbish. Rather Land Rover say she's endorsing the brand not designed.
ReplyDeleteWhy don't u believe it? is it because she's a woman. If it was her husband David Beckham were you going to believe it?
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