Schools were closed for the Easter holidays in South Africa and what most people, especially the young kids looked forward to was the Rand Show event which takes place annually during the Easter holidays. I personally must admit that I was excited about this years event at the Johannesburg Expo Centre in Nasrec. This event started on the 6th of April 2012 and ended on the 15th of April 2012. With all the advertising that took place for this event most people wetre well informed about the dates, prices of tickets and the venue for the event. Seeing that the owners of this event had estimated 250000 number of visitors they had to use different types of channels to advertise this event to reach their target aydience or the public, this event was advertised by using:
- billboards
- television
- radio
- posters
- and newspapers
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| Rand Show including the Green initiative in their advertising |
In public relations we mainly use advertising as a tool to advertise an event that would take place so that we create awareness about it for the public to know and support the event. Events such as the Rand Show bring opportunties such as sponsorship, brand activation and experiential marketing, exhibition opportunities, auction and sale room opportunities. So besides the fun and games that the Rand Show provides, it is a good platform for vendors to do good in their businesses, companies to market their product and for public relations practitioners to showcase their exhibitions. What I personally enjoyed about this event was the South African National Defence Force who exhibited at the event.
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| SANDF opened Rand Show with fire and noise |
Rand show really knows how to market themslves and get the maximum publicity. its a fun place that we all look forward to each and every year and enjoy ourselves to the fullest especially children.big ups.
ReplyDeleteIt shows that the more publicity an event gets the more audience it gets and it seems like each and every year they never disappoint when it come to marketing this event.
DeleteRand show is both fun and a better way to market your busness. I personally think there is no better way to buy something then when you are in a good mood. I have never been to this show but i can not wait to attend next year.
ReplyDeleteYou must certainly make sure that you do attend next year and im pretty sure you will not be disappointed
DeleteIndeed what a great function organised by the Rand Easter Show organisers, I hope other provinces will copy this and apply it , so that they can also generate public awareness for the organisations operating within those provinces.
ReplyDeleteA positive turn out shows that there is a good planning programme ahead.
Yes Lucky a well planned and advertised event will sure get a 100% turn out from the audiences.
DeleteDon’t you think the event has become monotonous?, I’m of the view that the event be staged every two years.
ReplyDeleteNo Seth i dont think its dull because every year the organizers try to bring new ideas within the event
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