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Victoria at an event to unveil the Range Rover
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Victoria is well known for being in the girls group the Spice Girls, to marrying one of the most famous football players David Beckham, to being a model, to being a fashion designer and lastly being a car designer, I definitly say she has built a brand for herself, to top it all she won Designer Brand of the year 2011 at the British Fashion Awards.
I see Victoria Beckham not only as a celebrity but as a brand because for me she is different from other celebrities who just focus on one thing. So Mrs Beckham will not be known as just a singer but also as a designer of not just clothing line but also cars
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| Victoria with the car she designed |
Just this week ( Sunday April 22 2012) Victoria launched her limited edition off-roader bearing her name, Range Rover Evoque in Beijing. This car is aimed at well-heeled customers who think the standard Range Rover Evoque just is not posh or bling enough for them. This special edition of the Range Rover Evoque styling was created by Victoria in collaboration with the Land Rover bosses. This stunning event of unveiling of the car took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, the guests included the British Ambassador to China Sebastain Wood and his wife Sirinat and the boss of her management company,Simon Fuller. This event attracted major luxury car firms from around the globe, from Rolls Royce and Bently to Ferrai and Lamborghini to the world's biggest and fastest growing car market
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| One of the Land Rover bosses and Mrs Beckham |
Victoria Beckham attended the event wearing a beige gown from her Victoria Beckham line with a corset style top, her hair pulled of her face. Seeing that Victoria had fashion background and the fact that the Beckham family have owned series of top of the range and bespoke Range Rovers and other Land Rovers including mini replicar for their children and lastly the fact that the Beckham name is a significant 'brand' across the world, this made Victoria Beckham well placed for the job. This clearly shows how important branding is and it has become a major issue in marketing strategy
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| Range Rover Evoque |